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There's a persistent myth in B2B marketing: that emotion doesn't belong in business-to-business communication. The thinking goes something like this—we're selling to rational decision-makers evaluating complex services. They're comparing technical capabilities and pricing. It's all logic and spreadsheets. Emotion is for consumer brands selling lifestyle products, not for businesses selling professional services or technical solutions. That myth is costing B2B businesses real

Creating video content that actually works for your business isn't about having the biggest production budget or the fanciest equipment. It's about approaching video strategically from the start. That’s why our 3 stage process starts with Make a Plan…. But what does “Make a Plan” really mean? Here's how to plan and create content that doesn't just look good, but actually urges action and delivers measurable business results. Step 1: Start with the Business Problem, Not the Vi